Impresssions
25 Million
award
Best Exhibit - Outdoor Retailer Show
New Opportunties
20 New Shop in Shops
Strategy

After 20+ years of attending the largest global outdoor show in the world, Thule left the tradeshow floor. I designed the Thule City to Summit concept to bring trade and media through a fully branded experience. This unique event showcased the Thule portfolio in a brand-centric environment outside the tradeshow halls. With over 250 products on display, using vehicle vignettes and the Thule retail concept, a new and inspiring event has had a lasting impact. Taking this chance caused a positive disruption. Retailers, new and old, media, and the industry no longer viewed Thule as just a rack company but an authentic, active lifestyle brand.

results
  • 22 million impressions through traditional media
  • 20 new shop-in-shops resulting
  • New product listings at accounts such as REI
  • Voted the best exhibit at the Outdoor Retailer show

“Thule is the only thing people are talking about on the show floor” Cache Mundy, VP Shimano/Pearl Izumi

“Blown away by what you guys have done” – US GM of The North Face

“You got me to look at products I would not have considered by feeding my team and having things laid out so we could stroll around and examine it”. - Alan Davidson, President of Biovouac

“Need to figure out a way to tell your brand story like this in our stores”  - Eric Artz, New CEO for REI

Work together?

I'd love to hear from you! Send me a message & I'll be in touch as soon as I possibly can.

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