I delivered an overarching global brand positioning of Bring Your Life with a cohesive narrative which was critical to bring the brand to the next level.

Communication of the new positioning included a branded roadshow with updated lifestyle photography, videography, and complete storytelling. In addition, simplified product messaging was developed and presented at all consumer touchpoints to help educate trade audiences. As the first line to the consumer, ensuring a clear understanding and buy-in from the commercial team was imperative as it would help deepen consumer understanding.